@producerjulz Did you lose this? pic.twitter.com/F7L170IbGT
— Down and Drought (@DownAndDrought) February 4, 2014
Juliana Vasquez, a morning news producer at KSAZ Fox 10 Phoenix, may have been venting about the difficulty of finding content for the morning program when she tweeted that she was "thankful" that an alleged drunk driver crashed into a Phoenix home last night, but her logic in posting such a statement is questionable. The Fox 10 producer tweeted: "Sometimes you just gotta be thankful that some drunk dude drivers [sic] into a house..no one was hurt, but I needed news #producerproblems".
The tweet was removed from Vasquez's twitter profile this afternoon after Down and Drought posted responses challenging the ethics of a news professional publicly posting such sentiment, and callously treating the real life problems of people impacted by an event as a "#producerproblem". Fox 10's morning news coverage of the accident featured reporter Anita Roman boasting of the "first look" inside the home, describing how the van crashed mere feet away from where a resident had been sleeping.
FOX 10 News | myfoxphoenix.com
Had the residents of the home been aware of Vasquez's excitement over the crash, would they have granted the station "first look" access into their home to video tape the destruction? Would the 17 year old family member who told reporters that he and his family were "lucky to be alive" be "thankful" that he was able to help a news station fill two minutes of air time? Vasquez's tweet that she "needed news" is emblematic of the troublesome "what bleeds leads" mentality of local news, and a reminder that, despite the sympathy in the voice of the reporter, it's these stories which drive the advertising revenue and keep producers needing the next big tragedy.